Web Site Design - How to Plan for Success

Statistics show that nearly one million new web sites are launched in the U.S. every year. Having a web address and online presence has become as common place, and expected, as having a logo and business card. Business-to-business and business-to-consumer marketing places a great demand, as well as dependence, on having a domain name (url or web address), company email address and web site. Why? They instill consumer confidence just like a physical office or store front, mailing address, phone number and business card.

At some point your business will be ready to enter the World Wide Web. A little research, planning and preparation are essential to the development and success of your web site.

It is recommended that you consult with a business or marketing professional to determine the marketing goals of your web site before you actually begin developing or designing the web site. The marketing goals (why you are creating the web site) should drive many of the decisions you will make, including the selection of a domain name, email account set up and identifying the type of web site needed (content-driven, database-driven, e-commerce, members only, etc.). Web design companies can generally help you identify the type of web site best suited to meet your specific needs.

Identifying your marketing goals and the type of web site needed drive many long-term (and often ongoing) components in the development of a web site. These components include size (number of pages), content requirements, web design and programming, graphic design, and hosting requirements.

Whether you choose to design the web site yourself or hire a web designer, recognizing the value in web site planning cannot be overstated. Adequate preparation on the front-end will save you time, money and frustration down the road.

© 2007 Gabrielle Melisende. All rights reserved worldwide. Reprint rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author credit.

Gabrielle Melisende is the founder and creative director of Destination Graphix, a marketing design firm specializing in graphic design, web site design and marketing strategies. She also publishes online directories such as Guide to Leander.

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Web Site Promotion - Getting Started With Web Promotion Basics

If your web site remains anonymous and no one visits it then all the hard work and money that you have put in making the web site is in vain. It is very important to promote your web site to get it noticed. Here are certain ways to get started with website promotion.

Include your web site address at the end of the emails you write to your present customers. Mention your web site address at the end of the greetings that you send through voice mails.

Make your consumers familiar with your website address in all the conversations. Advertise your website address in the print media. You can also promote your websites through ads on the television.

Include your website name in the stationary that you use in office such as envelops, invoices etc.

Advertise your web site URL on the search engines. You can advertise your web site name on various blogs that are related to the products and services you offer.

Article submission is also a good way to get started with website promotion. You can write articles on the topics that are related to your products and submit them in various article directories. Put a link to your web site in the resource box.

Making your web site search engine optimized is also a great way to get started with website promotion. Give your web site a make over so that it is rich in keywords and attains high ranks in search engine results page.

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